What's the picture of your business when it's done?

What's the picture of your business when it's done?

What's the picture of your business when it's done?

By John Jantsch

Picture frameMichael Gerber, author the E-Myth books, used to ask me that question and I have to tell you that it rings immediately as both very necessary and completely absurd.

Sometimes, when you are just getting started, you have this picture of what you want your business to be like, act like, be thought of like, but then you dive in and forces of doing the work to make a buck cause a series fog to roll in.

I think it’s absolutely essential that you step back often and take a look at your business from the unattached, back row seats of the auditorium, (the place where no critics sit) and in that looking – ask yourself the question – what is the picture of my business when it’s done?

You may never have a right answer, or a complete answer to that impossible question, but without that focus on where you are headed, what the experience is that you would like to have, you will never know if you are on track and you will risk always serving the whims of your business rather than building a business that serves your life.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

Building a Marketing System in 7 Steps
The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategy and is constantly refined. Today, […]
Small Business Marketing Insights for 2020
Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system