What Does Sales Really Need from Marketing?

What Does Sales Really Need from Marketing?

What Does Sales Really Need from Marketing?

By John Jantsch

I conducted a teleseminar recently for the marketing alliance partners for Sage Software, makers of ACT!, Peachtree and SageCRM software. The title was “What does sales really need from marketing” and my guests for the session were Jill Konrath, author of Selling to Big Companies and Brian Carroll, author of Lead Generation for the Complex Sale.

The session was set-up to duke out the classic sales vs. marketing battle and I thought Brian and Jill would be the perfect panelists to do just that, but boy did they blow it. See, instead of debating who let the company down, sales or marketing, they ended up convincing the listening audience of this lame idea that sales and marketing should actually work together. That if you actually go out and talk to your customers, they will tell you what they need and then both sales and marketing could be on the same page – the customer page.

Jill Konrath and Brian Carroll are two of the brightest voices going on this subject and they work great as a team too.

Note: At some point a caller comes on and gushes about what a great teleseminar this was and that she wanted to buy both Brian and Jill’s books – that was not my mom.

Have a listen


4 Tips for Driving the Customer Journey with CRM
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x