3 Ways to Use the Google Wonder Wheel for Visiual SEO
Find a Consultant Become a Consultant

3 Ways to Use the Google Wonder Wheel for Visiual SEO

3 Ways to Use the Google Wonder Wheel for Visiual SEO

By John Jantsch

Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a visual wheel of the search terms Google thinks are related to your primary search. You access this view by doing a search and then hitting +Show Options at the top of the page. A sidebar will appear on the left, scroll down to the view options and hit Wonder wheel. (If you’ve never explored the more options sidebar there’s really a lot to play with there.)

This is a Wonder wheel view of the search for small business marketing.

What I like about this is that I think it gives a very simple map for optimizing your web pages, blog posts and entire site and a great starting place for building much more effective PPC campaigns. There are many more sophisticated ways to all both of these, but sometimes simple is better!

1) Optimizing your site around important and related keyword phrases. If you’re going to win the search battle for your most important search phrases you’ll need to think strategically about it. The more competitive the terms, the more you have to optimize very specifically. Using the Wonder wheel approach you could focus on the optimizing your home page for the core term and then building content pages specifically focused on each of the spokes in the wheel. This basic approach allows you to take huge cue from Google as to how they view your term. OK, there’s lots more to it, but this is the basic foundation.

2) Creating more effective PPC campaigns. The more targeted any ad is in both audience and message the more likely it’s going to perform. Using the Wonder wheel approach you might ditch the core phrase because it’s likely too expensive and crowded, but focus on building separate campaigns and ads for each of the spoke terms by creating numerous ad groups by Wonder wheeling those spoke terms for another good 5-6 phrases. You can then add Google’s keyword suggestions to finish off your groups with no more than 10-15 for each. Make sure you create specific ads for each group. Again, a very simplified approach to what can be done in far more complex ways, but this might be a great way for you to get started right.

3) Shaping your blog content. The Wonder wheel is a great tool to use alongside your post writing. You can determine what you are going to write about and use the Wonder wheel suggestions on the spokes as phrases you might also want to work into a post. Or, you can use the Wonder wheel to suggest topics that you should be writing about and including as phases in your blog post titles. This approach might be one of the easiest ways to keep your mind buzzing about topics for posts while keeping your SEO efforts focused as well.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

5 Tools to Make Your Email Smarter, Faster, Better
I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. Email, like it or not, is the one tool that […]
How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.