Recently I caught up with Ivan Misner, founder of BNI and author of a number of books on networking and referrals, including his most recent release – Truth or Delusion on the Duct Tape Marketing podcast.
Misner and I discussed a number of the myths and truths that commonly surround the practice of networking.
- For instance:
- Truth or Delusion? People who like, care and respect you will refer business to you.
- Truth or Delusion? Referral marketing is the safest form of advertising.
- Truth or Delusion? If you provide good customer service, people will refer business to you
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Misner is often called the “father of modern networking” and has much to offer on the topic.
If you are not familiar with BNI you might want to search for a chapter in your community. BNI has created over 3,000, industry exclusive referral groups. Chapters exist in most American cities and aournd the world. Find a chapter