Add a 2 x 12 To Your Foundation
Find a Consultant Become a Consultant

Add a 2 x 12 To Your Foundation

Add a 2 x 12 To Your Foundation

By John Jantsch

Many small businesses would benefit greatly from a couple actions, done routinely.

So that’s the 2 x 12 reference in the title – do these two things 12 times a year (as in once a month) and your business will benefit greatly.

Action #1 – Create a list of journalists that cover your business type, industry, community, etc. Once a month make a point of sending every member of this list something. As often as possible, send something personal such as link to a great industry resource they cover or a note commenting on or adding to a column they wrote. At the very least send some form of announcement, update, industry news or change impacting your business in the form of a one page press release. This type of relationship building with journalists will eventually land you in one or more publication as a resource or industry expert.

Action #2 – Come up with a list of something to send your clients, A prospects and referral sources at least monthly. Don’t wait for them to call you when they need something in six months or so. Make sure that you are keeping your name in front of them about every 30 days. Cross sell services, updates them on changes, point out an article you wrote in a trade journal, send them gift certificates to use as referral tools. Just make sure that when they think about what you do or when someone asks them if they know anyone that does what you do – your name is the first one they think of. Do this every month – mix it up – don’t just send the same old tired newsletter month in and month out.

These two pretty simple, inexpensive activities, that can be planned and delegated, will make the phone ring and stabilize the foundation of all of your marketing.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]
How To Grow Your Business Like A Weed
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.