Marketing podcast with Phil Auerswald (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
Here’s my take. There is no resource scarcity issue, dependence on oil, shortage of water, climate change, political gridlock or disease treatment that can’t be solved by an entrepreneur that is walking the planet right now.
It’s easy to get sucked into the news that gets reported about financial turmoil, wars, oppression and political scandals. The thing you have to remember is the news is mostly reported by organizations that are laying off over 50% of their staff. It’s a pretty negative work environment and it breeds negative spin.
Two recent books spend a great deal of energy laying out the fact that this is the most incredible time in history. We currently have more prosperity, more innovation, more health, and more opportunity than at any time in our existence.
We have the technology to eliminate most of the world’s challenges and global entrepreneurs, the ranks of which will swell by billions over the next few years, are the ones that will make it happen.
The two books I’m referring to are Abundance: The Future Is Better Than You Think by Peter Diamandis and Steven Kotler and The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy by Philip Auerswald.
I had the pleasure of speaking with both Peter and Phillip, Peter is in a mastermind group I belong to and Phillip for this episode of the Duct Tape Marketing Podcast. (Listen above)
Both of these books should be on the short list of every entrepreneur that is trying to understand the opportunities rushing at us globally over the next decade.
Diamandis is the founder of something called the X Prize Foundation, an organization that is addressing world problems by creating competitions where teams of entrepreneurs from around the world compete to solve a perplexing problem for a chance to win a cash reward.
It sounds like a grown up version of a science fair, but the results so far have rocked the traditional innovation world and shown what can happen when you unleash entrepreneurs on a problem and give them the proper incentive to dive in with both feet unbounded by the traditional political forces that seem determined at times to keep us right where we are.
There’s never been a better time to be an entrepreneur – turn off the news, don’t buy into the recession mentality, tune out the political rhetoric and let’s get to work building an incredibly abundant future.