The Powerful Marketing Habit of 5s

The Powerful Marketing Habit of 5s

The Powerful Marketing Habit of 5s

By John Jantsch

I started doing this marketing activity years ago and it never ceases to amaze me how effective this simple strategy is.

Each Monday morning identify 5 marketing actions and book em like appointments. Then, dont go home on Friday until they are done.

Now, these can be foundational type actions, like writing some web copy or working on a product but the real power is in lead generation, selling and generating referrals.

    Some examples:

  • Write 5 handwritten notes thanking clients for their past support and business this act alone will, over time, generate referrals.
  • Call 5 clients who no longer do business with you and make them an offer they cant refuse today! Some clients leave for good reasons. Let them tell you what those reasons are and you can win them back.
  • Call 5 existing clients and interview them briefly about ways you could serve them better or new services or products they need pay attention to what they say. They understand what makes you unique better than you do they can help you find your core message.
  • Call 5 prospects (I dont usually recommend cold calling but if you must, this is the way to do it!) and simply offer them a free tip sheet, series of checklists, how-to report that is housed on your web site. Don’t try to sell them anything, don’t try to make an appointment, don’t try to probe for more infomation–offer them the free info you know they need and shut-up. Let your report sell them and follow-up with those who go get the information.

So, what if you did one of these habit of 5s everyday. What would that mean to your business

How to Build a Website That Generates Leads
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.