Lumpy Mail Gets Your Message Through

Lumpy Mail Gets Your Message Through

Lumpy Mail Gets Your Message Through

By John Jantsch

Lumps in Gravy, bad. . .lumps in your mail, good!

A simple way to make your mailing stand out is to give is some dimension. That’s a fancy way for saying put something in it. Or put it in a box or bag or some other odd shaped delivery vehicle. Sometimes, letters and postcards are just too darn easy to let slide towards the trash can, but a package, now that gets attention.

Better yet, put something in that mailing that relates to the message you are trying to send. A whistle – a stop watch, a dump truck, a bag of marbles, toy tools are all good conversation starters and metaphor generators. The point is to stand out a bit. One of the most successful direct mail pieces I ever sent was an oversized postcard with a big strip of duct tape on it. Obvious what the tie is was for me but the conversion rate for the action I was looking from was 19.6%.

If you know how much a new client will bring in, you can gauge just how much you can spend to attract them. In many cases, the $4-5 expense of a lumpy mail campaign could be well worth it.

How to Put Together An Effective Remarketing Strategy
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are […]
What Does the Future of Paid Search Look Like?
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business owners to be forward-thinking. Noting […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!