American Express OPEN President Susan Sobbott, announced today a new credit card from American Express called the The Plum Card.
First off, the card offers some interesting terms. Remember the old 2% 10, Net 60? In other words you get 60 days to pay off the balance or take a 2% discount if you pay the balance in 10 days.
That’s all well and good, but the coolness factor may be what makes some sign-up – the card is as you can see in the photo, plum colored. I think it’s a great marketing play.
Oh, and the Inc 500 companies in attendance at the announcement all got an iPhone, not that’s what I call a nice conference souvenir. (I don’t know if they also get to claim the $100 rebate being offered by Apple.)