The Plum Card from American Express OPEN

The Plum Card from American Express OPEN

The Plum Card from American Express OPEN

By John Jantsch

American Express OPEN President Susan Sobbott, announced today a new credit card from American Express called the Plum Card from American Express OPENThe Plum Card.

First off, the card offers some interesting terms. Remember the old 2% 10, Net 60? In other words you get 60 days to pay off the balance or take a 2% discount if you pay the balance in 10 days.

That’s all well and good, but the coolness factor may be what makes some sign-up – the card is as you can see in the photo, plum colored. I think it’s a great marketing play.

Oh, and the Inc 500 companies in attendance at the announcement all got an iPhone, not that’s what I call a nice conference souvenir. (I don’t know if they also get to claim the $100 rebate being offered by Apple.)


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