The Perfect Introduction In Reverse
One of the tools I have my Referral Marketing clients create is something I call The Perfect IntroductionTM. This is essentially a document that they use with potential referral sources to try and teach them what your ideal client looks like, how to refer you, why to refer you and what you intend to do for referrals. The tool works very well because it educates and helps demonstrate that you have your act together. That’s innovation enough for some.
But I’ve also got one heck of a powerful twist on this. To really get the most from this tool, send it out to a list of potential network resources (people who serve the same target market) and ask them to complete something just like it for themselves and send it back to you so you will be better prepared to refer them.
One client got a 65% response rate to this very tactic and found referrals coming at him from places he had tried long and hard to penetrate.
Oh and did I mention that this is just one of the tips found in Referral Flood
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