The Original Social Networks

The Original Social Networks

The Original Social Networks

By John Jantsch

Much is made of late of the fabulous growth of online social networks such as MySpace and LinkedIn.

For the typical small business I’d like to remind you of the opportunities available in the original social networks – schools and churches. In every community in America, thousands of word of mouth referrals are made while attending the kindergarten graduation, a sporting event or Sunday social.

Smart marketers look for opportunities to tap into this natural marketing phenomenon. The trick is to partner, offer value and forget trying to exploit relationships in the network. I suspect the same is true of the online networks as well.

There are few businesses that I can’t think of that can’t approach these community based groups and propose a win-win promotion. Most have multiple fundraising needs as a whole and as subgroups such as PTAs, Scout groups and soup kitchens. Product and professional service providers alike should consider these community based partners.

Preference in these networks may be given, rightly so, to members, but if you have something of value to offer, you can gain access and tap into the inherent word of mouth buzz available.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x