The Mobile Phone as a Local Marketing Tool

The Mobile Phone as a Local Marketing Tool

The Mobile Phone as a Local Marketing Tool

By John Jantsch

I think that 2006 will be the year that the mobile phone will make great strides as a local marketing tool.

Early adopters have been using the mobile phone’s Internet access and browsing features for some time, but as the web access is built into lower end phones and search engines all make deals with the phone service providers, the world of mobile search and advertising will heat up.

Movie reviews, maps, menus, store locations, hours of operation and the like will all be one click away on millions of mobile phones. Pay per click and pay per call advertising for local businesses are a natural. Surf for some Thai, click on an ad and your phone automatically connects to the take-out desk.

Small business owners should start to get to know this space

MSN and Verizon
News story detailing MSN and Verizon’s advertising partnership


5 Ways to Get More SEO Bang for Your Buck
Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up […]
What to Pay Attention to in Google Search Console
Are you using Google Search Console for your business? If not, now is the time to verify your domain so that you can dive into the mountains of useful data available to you through Console’s reports. Because there is a lot of valuable data to sort through, it can be difficult to know where to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x