Please tell me you’re reading Copyblogger. If not you’re missing out and you’re in the minority.
Copyblogger, founded in 2006 by Brian Clark, is one of the best examples of how to build a community online and turn it into a tremendously profitable business that exists anywhere. The site receives enough traffic to rank in the top 1% and its daily blog posts are shared thousands of times each day throughout social media networks.
Clark and now team Copyblogger, a force that includes well known community builders in their own right Sonia Simone and Chris Garrett, built Copyblogger by focusing on producing great content that teaches people how to sell, write, attract links and traffic and increase profits. The site’s tagline is Internet Marketing for Smart People is a nod to Clark’s mastery of Internet Marketing devoid of the snake oil used to sell so much to, well, not so smart people looking to get rich quick.
Over the course of the last few years Copyblogger has evolved into a service platform offering its own brand of WordPress oriented products that compliment so much of what the organization preaches. Tools like the Genesis Theme Framework for WordPress, Premise landing page builder for WordPress and Scribe SEO tool for WordPress allow Copyblogger to support their community with tools while creating a growing revenue stream.
Obviously I’m a big fan, but that’s not the real reason for this post. While I could go on and on about the many things that would make Copyblogger a great case study for anyone trying to build a business online, the real point I want to make is about the secret weapon that Copyblogger has exploited to create such rapid growth.
The secret to Copyblogger’s success is that they write better headlines. That’s it, pretty simple, right? They write headlines (blog post titles) that are irresistible and can’t be skimmed in your RSS reader. Their titles feature words, phases and emotions that reach out and demand your attention.
Now, once you’ve been rudely interrupted by one of the promises made in a headline, they also deliver, but it’s the study of their headlines that will teach any blogger, marketer or copywriter how to up their game and in my view it’s the fact that Clark and company are so good at this element that has led to a great deal of their success.
Thus the power of headlines!
Here are few gems to get you started and my thoughts about why I must click them.
- How the Explosion in Online Education can Revolutionize Your Business
Who can resist words like explosion and revolutionize?
- A Ridiculously Simple Way to Get More Revenue and Build Your Audience
We all want more revenue and more audience, but what we really want is ridiculously simple
- How to Discover Your Hidden Remarkable Benefit
I knew I was remarkable, but that it was hiding, and now I can discover it
- 7 Links That’ll Make You a Better Writer and Online Marketer
Ooh, the pull of numbered link lists! – and the benefit of being better too
- The 7 Bad Habits of Insanely Productive People
Another list with negative behavior, justification for my bad habits and insane drama – click, click
- How to Increase Your Blog Subscription Rate by 254%
How to is always good, but specific numbers mean specific advice, right?
- 5 Landing Page Mistakes that Crush Conversion Rates
Why are we so scared of making mistakes, beats me, but I’m sure not getting crushed
Study the Copyblogger success model, but learn how to write more captivating headlines and you’ll be on the fast track to success.