The Inbound Marketing Guidebook

The Inbound Marketing Guidebook

The Inbound Marketing Guidebook

By John Jantsch

Marketing guidebook

Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely accessible to the smallest of businesses and gets my highest recommendation as a must read.

Brian was a guest on the Duct Tape Marketing Podcast not long ago – click to have a listen.

The overriding premise of the book is to persuade readers to come to grips with the fact that the old ways of lead generation, shouting and broadcasting, have given way to being found – by producing something that will be found online and is worthy of people talking about. No surprise here that they too think every small business should be producing content on a blog. One of my favorite ideas in this vein is the notion that we as marketers must start looking at our jobs as half publishing, half marketing.

The website or blog is the hub of an inbound marketing strategy while social media activity creates the outposts and plays a role in the creation of inbound links. The book certainly supports everything the two have been building over at Hubspot, and that’s no surprise, but I was pleasantly surprised with some ideas in the book’s final chapter. Particularly one that addresses hiring Digital Citizens as employees. The grading scale for this is pretty fascinating.


Podcast
Tuesday Guest Stars
Here are your guest contributors for Tuesday’s edition of the Duct Tape Marketing Small Business Week iPad Giveaway. Read each of the five posts that follow and click our entry form link to match the guest star with their post. Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he […]
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Okay, I'm Creating Content How Do I Get Someone to Read It 1
This post is one in a series of five guest posts authored by the super star bloggers pictured below. As part of a celebration of National Small Business Week we are asking readers to match all five guests posts up with the contributing blogger to be entered for a chance to win an iPad2. Read […]

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