How to Target GMail Users with Highly Relevant Ads

How to Target GMail Users with Highly Relevant Ads

How to Target GMail Users with Highly Relevant Ads

By John Jantsch

If you are a GMail user you’ve probably noticed Google’s highly relevant ads running in and around your emails. For example, if someone sends you some information about a new car they are thinking about buying there’s a good chance you’re going to see car related ads when you open this email. It’s a fact of life in the Google world – you don’t have to like these ads, but you might consider using them to market your business.


Contextual ads in GMail – Click to enlarge.

Think about it, these are some of the most highly targeted ads you buy. Someone sends a note to a friend talking about starting a business and wham, there’s your business opportunity right in the email.

Gmail ads are available to advertisers through the AdWords platform. You need to have an AdWords account and set-up a campaign. You can target GMail through the “managed placements” network setting. You can do this as a GMail only campaign or as part of a campaign that also runs ads on other sites.

To add Gmail simply add http://mail.google.com to the list of managed placement sites. The video below from Google’s Austin Lau explains this function.


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