Stop Defending Blogging and Just Go Blog

Stop Defending Blogging and Just Go Blog

Stop Defending Blogging and Just Go Blog

By John Jantsch

Every couple of weeks or so a journalist or, heaven forbid, a blogger pops up with a story that is unflattering or even down right negative about the use of blogging as a business tool. (More often than not the party in question is simply practicing a “go against the flow” tactic to garner publicity)

This publicity usually comes at the hands of irate bloggers who quickly post dramatic and often silly sounding defenses of their beloved blogging. Many times these responses resort to name calling and renewed pledges to boycott this person or publication’s writing forever.

Here’s the ironic thing about this activity. Every time bloggers post these emotional responses, they actually hurt the reputation of blogging as a business tool. Look, blogging is an effective marketing tool, anyone who has used it as such knows that, but, it ain’t a religion, it doesn’t need to be defended. Cruelty to animals, now there’s a cause you should go to bat for, but blogging, just go lead by doing and the business world will follow.

Business folks are still cautious about mixing blogs with other marketing tools, partly due to the overhype blogs received and partly due to the lingering perception of blathering lunatics.

Just go out and blog and stop contributing to the blathering lunaticness. The sooner business people see that the “blogosphere” is not an exclusive club with some secret code of rules, the easier it will become for them to rationally determine how to use it as marketing tool.


Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x