How Small Businesses Can Compete in the Online Marketplace [Podcast]

How Small Businesses Can Compete in the Online Marketplace

How Small Businesses Can Compete in the Online Marketplace

By John Jantsch

How Small Businesses Can Compete in the Online Marketplace

Marketing Podcast with Dan Breeden
Podcast Transcript

Dan BreedenToday’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business.

Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years.

On today’s episode, we discuss the seismic shifts in customer behavior that have occurred over the past 10 years, and how small businesses can leverage their strengths to compete with the giant corporates using AI and machine learning to create highly personalized shopping experiences.

Questions I ask Dan Breeden:

  • What is the state of Yahoo Small Business, and what do you offer?
  • How would you describe the evolution of customer behavior over the last decade?
  • How can small businesses compete on the tech that consumers have come to expect in their dealings with giants like Amazon?

What you’ll learn if you give a listen:

  • How storytelling and personalization are linked, and why knowing your customer empowers you to build real relationships with them.
  • Why knowing your customers really well can help you compete with the AI and machine learning used by the big guys.
  • Why the most important part of analytics for a small business is deciding what to do with all the information you gather.

Key takeaways from the episode and more about Dan Breeden:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.


Podcast
Important Changes to the Google My Business Tool
Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google […]
Podcast
Setting Priorities to Make Time for What Matters
Marketing Podcast with Laura Vanderkam Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities. Vanderkam is the author of several other time-management and productivity books, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x