Sell More When You Sell Some

Sell More When You Sell Some

Sell More When You Sell Some

By John Jantsch

Often times marketers pass up obvious opportunities to up-sell and cross-sell products and services. When someone buys your product you are handed a perfect way to introduce other products or other ways to get more from your products.

I’m always amazed when I open a shipment from someone and it doesn’t have a catalog or flyer in it. You’ve already put a stamp on the invoice, why not drop a little sales incentive in there too. What about those coupons you get on the pizza box delivery? Couldn’t you do something like that as well?

Here are two great examples:
1) Brown lures – Theses fishing lures are packed in a bag with a retail header card on top. When the customer opens the package, the header card becomes a postcard with an offer of free samples of new colors. They tell me they get an astonishing amount of these back and build a great database of buyers who purchase at retail.

2) SCOTTEVEST – This clothing line aimed at techies features tons of pockets for gear. Each pocket has a card suggesting uses for the pocket and vestimonials from happy customers. The card also makes subtle hints about gifting and has all the contact info. By the time you are done going through all the coat pockets you’ve got about 20 cards to give to admiring friends. (And yes, the shipment includes a catalog.)

BONUS Idea: Only sell one product? What about using this as a tool for your strategic partners to promote each other’s goods and services?


4 Tips for Driving the Customer Journey with CRM
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x