Incorporating Storytelling Into Your Sales Process [Podcast]

Incorporating Storytelling Into Your Sales Process

Incorporating Storytelling Into Your Sales Process

By John Jantsch

Marketing Podcast with John Livesay
Podcast Transcript

John Livesay headshotToday on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay.

Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar.

While some teams are still out there selling, others have learned to tell stories about what sets their business apart. It’s not enough to simply present your past work and current offerings. Today’s best sales teams are learning to build connection, express empathy, and stand out with storytelling that includes four elements: exposition, clarifying the problem, sharing the solution, and providing a surprise twist for the resolution.

Livesay goes into detail about how any business can learn to create compelling, attention-grabbing stories about their offerings and their team in order to win more new business.

Questions I ask John Livesay:

  • How would you describe storytelling in the sales environment?
  • Is there a way to use storytelling to get your foot in the door with prospects?
  • What is the surprise element you can introduce into your story to help make it more intriguing?

What you’ll learn if you give a listen:

  • How storytelling in sales can help prospects understand their problem.
  • How to improve your storytelling if you’re not a natural.
  • How to link your story up with objections.

Key takeaways from the episode and more about John Livesay:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
The Making of GreenPal with founder Bryan Clayton
Marketing Podcast with Bryan Clayton In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals. Questions I ask Bryan Clayton: What does GreenPal do and how does it function? Is GreenPal like UpWork or […]
Podcast
Reach Your Potential by Living Dangerously
Marketing Podcast with Tripp Lanier In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866