Rightsourcing As Important As Ever

Rightsourcing As Important As Ever

Rightsourcing As Important As Ever

By John Jantsch

For a recent episode of the Duct Tape Marketing Podcast I cornered Brad Porteus, Chief Marketing Officer at Elance in between sessions at the Small Business Summit in NYC.

As most know Elance is an online marketplace that allows you to bring projects to designers, programmers, writers, you name it, and request bids to complete the work. Of course the flip side of that is true if you are designer, programmer or writer looking for work.

I’ve been an Elance user for a number of years and I’ve had great experiences with Elance and some not so great, and in both cases it was my fault. As with any project, the more communication the better. When trying to find a service provider that you may never meet face to face this is even more relevant. Because a computer interface makes is so easy to find people willing to bid on your work, it’s easy to get lazy and pick someone based solely on price or on a misunderstanding of your needs.

In any face to face situation you do your homework and make sure you’ve have a good fit, with references, right? I think you must view the hiring of someone on Elance the same way. Do that and you’ll find some tremendously professional resources that knock out projects the right way.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x