Niner Bikes was founded by Chris Sugai and Steve Domahidy. They met on a local Wednesday night ride that they participate in every week to this day. Niner is the culmination of many conversations over coffee, the handlebars, or a cold beer.

On a recent afternoon Chris shared two important tactics that led to a great deal of their success: They focused on a very narrow and unique product line, choosing to be the best at one thing only, and they used the Internet to access a very narrow and passionate audience of champions to spread the word.

Enjoy this episode of Local Color and look for more to come.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Download here