Riding With Niner Bikes

Riding With Niner Bikes

Riding With Niner Bikes

By John Jantsch

This Local Color video, featuring creative small businesses around the globe, is part of a marketing series sponsored by HP

Niner Bikes was founded by Chris Sugai and Steve Domahidy. They met on a local Wednesday night ride that they participate in every week to this day. Niner is the culmination of many conversations over coffee, the handlebars, or a cold beer.

On a recent afternoon Chris shared two important tactics that led to a great deal of their success: They focused on a very narrow and unique product line, choosing to be the best at one thing only, and they used the Internet to access a very narrow and passionate audience of champions to spread the word.

Enjoy this episode of Local Color and look for more to come.


Think Like An Editor
I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color. So often content producers have no real plan. If they write a blog they simply decide that day what they […]
Join Guy Kawasaki, David Meerman Scott, Chris Brogan and Me
On May 6th at 9am PDT I will be joined by Guy Kawasaki, author of Art of the Start, Chris Brogan of ChrisBrogan.com and David Meerman Scott, author of World Wide Rave to discuss taking your brand online. This is the fourth in a series of five webinars brought to you by HP, creators of […]

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