This Local Color video, featuring creative small businesses around the globe, is part of a marketing series sponsored by HP
Niner Bikes was founded by Chris Sugai and Steve Domahidy. They met on a local Wednesday night ride that they participate in every week to this day. Niner is the culmination of many conversations over coffee, the handlebars, or a cold beer.
On a recent afternoon Chris shared two important tactics that led to a great deal of their success: They focused on a very narrow and unique product line, choosing to be the best at one thing only, and they used the Internet to access a very narrow and passionate audience of champions to spread the word.
Enjoy this episode of Local Color and look for more to come.
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