Read Any Good Research Papers Lately?

Read Any Good Research Papers Lately?

Read Any Good Research Papers Lately?

By John Jantsch

For some this post will come off a bit snobby but what the heck, it’s what I believe.

If you expect to grow your business, reach your goals, expand your abilities, you must push yourself to gain more knowledge and more skill. One of the primary ways to do this in business and in life is to read. Read what’s published about your industry, read what’s ahead, read to understand more about your clients and read to become a better writer. I read as many books as I can but I also branch out to try and find things that other marketers may not be reading.

    Here are some of the seemingly odd places I visit to find and apply ideas that few others in my world may be reading. Please offer your suggestions!

  • Google Scholar – Google’s database of academic papers
  • Knowledge Storm – another database of technology related research
  • Psychology Today – this month’s issue has a great article on leadership
  • Nature – science and nature teach us a lot about human behavior – like why people buy!
  • getCITED – another rich academic research database

The help punctuate this thought I offer a quote from fellow marketer Dan Kennedy.

“Rich people have large libraries, poor people have large TV’s”


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x