Read Any Good Research Papers Lately?

Read Any Good Research Papers Lately?

Read Any Good Research Papers Lately?

By John Jantsch

For some this post will come off a bit snobby but what the heck, it’s what I believe.

If you expect to grow your business, reach your goals, expand your abilities, you must push yourself to gain more knowledge and more skill. One of the primary ways to do this in business and in life is to read. Read what’s published about your industry, read what’s ahead, read to understand more about your clients and read to become a better writer. I read as many books as I can but I also branch out to try and find things that other marketers may not be reading.

    Here are some of the seemingly odd places I visit to find and apply ideas that few others in my world may be reading. Please offer your suggestions!

  • Google Scholar – Google’s database of academic papers
  • Knowledge Storm – another database of technology related research
  • Psychology Today – this month’s issue has a great article on leadership
  • Nature – science and nature teach us a lot about human behavior – like why people buy!
  • getCITED – another rich academic research database

The help punctuate this thought I offer a quote from fellow marketer Dan Kennedy.

“Rich people have large libraries, poor people have large TV’s”


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x