Why You Should Be Putting Profit First

Why You Should Put Profit First

Why You Should Put Profit First

By John Jantsch

Marketing Podcast with Mike Michalowicz

Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Michalowicz. Michalowicz is an entrepreneur behind three multimillion dollar companies, a speaker, and author of many books, including Profit FirstHe and I discuss why it’s important to put profit first and how to turn your business into a money-making machine.

Michalowicz is a former small business columnist for The Wall Street Journal, a former MSNBC business make-over expert, and is a popular keynote speaker on innovative entrepreneurial topics. In addition to Profit FirstMichalowicz is the author of Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Questions I ask Mike Michalowicz:

  • Why do you need to account for profit first?
  • What is wrong with the general way people look at the money aspects of their business today?
  • What are the basic accounting principles of a profit first formula?

What you’ll learn if you give a listen:

  • Why Parkinson’s Law is important to understand
  • Why debt is a small business killer
  • How to determine the health of a company

Key takeaways from the episode and more about Mike Michalowicz:

This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather be the boss than work for one. Learn more at aka.ms/ducttapemarketing.

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If you liked this post, check out our Guide to Managing Your Small Business Finances.


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