Creating Promotional Products That Make an Impact [Podcast]

Creating Promotional Products That Make an Impact

Creating Promotional Products That Make an Impact

By John Jantsch

Marketing Podcast with Mark Graham & Bobby Lehew

On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku.

Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry.

Promotional products are one of those marketing channels that’s gotten a bad rap over the years. We’ve all seen the office closets full of tchotchkes, but just because there are bad promotional products out there doesn’t mean the whole channel should be abandoned.

Graham and Lehew talk about the importance of focusing on the intent behind the item. When you can hone in on what the item represents and why it matters to your prospects or customers, you can unlock the ability to create products that build powerful connections with your audience.

Questions I ask Mark Graham & Bobby Lehew:

  • How have you seen promotional products become a substantial and important marketing channel?
  • What do businesses do about marketing during a period of disruption and crisis?
  • Can you share some examples of brands who have successfully leveraged promotional products?

 What you’ll learn if you give a listen:

  • How a tote bag can become iconic.
  • How to create promotional products that serve a larger purpose.
  • Why you should continue to invest in marketing and promotional products even during times of disruption.

Key takeaways from the episode and more about Mark Graham & Bobby Lehew:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia

How to Pivot for Exponential Growth
Marketing Podcast with Tate Stock In this episode of the Duct Tape Marketing Podcast, I interview Tate Stock who is the founder and CEO of Chirp and Ship Stud. Tate Stock was just named to Forbes 30 under 30 and is fresh off an episode of shark tank. Questions I ask Tate Stock: What is […]
How to Pass on a Family Business Successfully
Marketing Podcast with Jonathan Goldhill  In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.  He has been guiding closely-held and family-owned businesses since 1987. Jonathan Goldhill is the author of Disruptive Successor: A Guide to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866