Benefits of Outsourcing Marketing Activities
In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. This turning point can lead to two different scenarios, one is they hire a professional marketing expert and the other is they decide to fully or partially outsource their marketing sector.
Both of these scenarios can lead to success, and the outcome mostly depends on what kind of company we’re talking about. Smaller startup companies that provide quality products or services should stick to what they do best. Additional hiring, and forming a team of marketing experts can drastically lower their budget, and that’s why outsourcing their marketing strategy and letting agency experts deal with all the marketing hardships is definitely a good thing to do. In this article, we’re going to review some of the benefits that outsourcing marketing agencies offer to their clients.
It Costs Less
Outsourcing marketing teams recently became very common among startup companies. This practice is especially good for product based businesses, since forming a marketing team with talents that have the same level of competence as the ones that work for marketing agencies can cost well over six figures per year, which is the price that most of the smaller companies are not able to pay.
Marketing agency costs are much lower, and their rate is usually much smaller than only one executive salary. For this price startup companies get an experienced team of marketing experts, which is definitely a bargain. In addition to this, companies also don’t need to pay for ad and software costs, since these are usually covered by the agency.
It Provides Fresh Insight
A lot of employees are very reluctant when it comes to talking about company’s sales, marketing strategies or anything that has something to do with company’s trends. Who would blame them? In larger corporate enterprises, sharing an opinion that’s different than the one that superior has, can lead into all kinds of troubles. Marketing agency experts don’t have a problem with that, they will always provide an honest and uncensored opinion about company’s business.
It’s Less Time Consuming
To see the full benefit of outsourcing company’s marketing team, people should think about how much time they’ll need to hire and train talents to have the same level of competency as the experts who work for marketing agencies. This can be very time-consuming and it requires a lot of CV reading, tests and interviews for the hiring part and lot of explaining, practicing and research for the training part in which the chosen candidate needs to get familiar with the company’s products and services and what’s even more important with habits and behavior of company’s target audience.
Since marketing agency experts usually have a lot of experience with different fields of marketing, there’s a big possibility that the agency has an expert who already worked in the respective industry, and who already knows a lot about the products on the offer as well as about the target audience that’s interested in buying them.
It Eliminates Turnover
In addition to requiring a long and sometimes expensive training, entry level marketing personnel usually doesn’t get attached to their first position within the company. When they gain more experience in the industry, most of the experts tend to look for another position, often in different companies. It is also important to know that currently, with the rise of digital marketing, there’s a lack of qualified and experienced marketing staff, so marketing sector employees often get a lot of good offers from other enterprises. High employee turnover rates can affect company’s business in a bad way since it requires additional time and funds to hire and train new experts.
George Anthony is a marketing manager, outdoor and travel enthusiast and a basketball fan. Avid reader of business related material, with a desire to share his knowledge as much as possible. Recent work of Reborn Group inspired him to write this article. You can connect with George here and here
7 Steps to Scale Your Consulting Practice Without Adding Overhead
"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia