Newton's First Law of Motion Applied to Marketing

Newton's First Law of Motion Applied to Marketing

Newton's First Law of Motion Applied to Marketing

By John Jantsch

Most people are familiar with the laws of motion, but few have thought of it in the context of marketing.

Newton’s first law of motion states:
“An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force.”

If someone came up to me on the street and asked me what business they should start today, I would tell them “one that already has a hungry market that is not being served.” To me the hungry market is an object already in motion.

Most business owners give little or no thought to the market for their product or service before jumping in. The typical business is started by someone who knows how to do something but has likely given little thought to whether or not there is significant enough anyone who wants or needs that something.

If you’ve already got a business you are trying to get in motion, then you must find a way to package what you do so that it attracts a hungry market. Trying to create and communicate things that people should need, or worse, don’t need or want, is like getting the big rock at rest to start rolling. Far better to jump on the rock that is already in motion and find ways with your marketing tactics to get out in front of that rock.

Develop an already moving rock market focus and strategy, become a known expert on that rock, be consistent and repetitive – exert an unbalanced force on the already moving rock and get it to move faster. That’s the Duct Tape Marketing First Law of Marketing Momentum.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x