Moving Under the Social Media Umbrella
Find a Consultant Become a Consultant

Moving Under the Social Media Umbrella

Moving Under the Social Media Umbrella

By John Jantsch

Big companies have rushed head long into the social media space creating social media departments and titles like Social Media Strategist, Community Manager, and Director of Conversation. You know, I’ve never been very big on job titles, but I also think stuffing social media participation into a department or job function limits the way organizations should be thinking about social media.

social media umbrellaOn the other hand small businesses seem fixated on figuring out if Facebook is a more valuable play than LinkedIn – again missing what’s going on all around them.

Perhaps in the beginning the new set of social tools dictated some restructuring and scrambling as people were trying to figure out what to make of this new space, but a funny thing happened on the way to those discoveries. Social media behavior just sort of poured into every corner of the business, regardless of size.

The notion of social media as behavior suggests that you simply can’t contain it to a department, an activity, something more to do, even if you try.

Social media activity has proven its value as a way to create awareness, trust, leads, opportunities, content, customers, employees, service, referrals, collaboration and communication in its multiple forms.

Social media is an umbrella behavior that has life in some form in every department. (Hint to PR and social media consulting firms this is how you should position your work.)

It might be safe to suggest that marketing has this same sort of pervasive reach and that it is the rightful home for social media integration, but there’s something less tangible, yet more pervasive about this evolving business behavior that feels more like business strategy.

So, instead of planning that suggests lists of social media tactics it might be more appropriate to simply start asking – how will we be more social? How will we use social behavior to change our business, our customers, our people, our community, and our industry?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Is Facebook Still a Useful Play for Small Businesses
You may very well be asking the question posed in the title of this post because you’ve been following the recent damning Facebook whistleblower testimony, or maybe you’ve just had this sinking feeling for several years. While I don’t think being on Facebook is at this point detrimental to a small business brand the way […]
How to Use Social Media Strategically in 2021
This blog post is brought to you by  Workpuls.  With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online.  Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.