Marketing Never Ends
Find a Consultant Become a Consultant

Marketing Never Ends

Marketing Never Ends

By John Jantsch

For too many small business owners, marketing is advertising or lead generation and that’s about it.

Sure without leads you have much but, marketing is so much more than that if done correctly.

What good is a bucket of leads if you don’t sell anything?

Marketing consists of 3 primary functions. Okay, I know it’s really a whole bunch more than that but find a way to get good at these 3 and it’s game over.

1.) Qualified Lead Generation – If you can’t make the phone ring you’ve got issues.

2.) Consistent Lead Conversion – Turn those leads into clients

3.) Systematic Client Regeneration – (I may have stretched a bit for this term but I do like it.) Re selling your current clients or leveraging your relationship with your current clients to create more business is the most powerful way to grow your business quickly.

These 3 marketing functions go hand in hand and unless and until you create a successful process for all 3, your marketing efforts are doomed.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.