Marketing Never Ends

Marketing Never Ends

Marketing Never Ends

By John Jantsch

For too many small business owners, marketing is advertising or lead generation and that’s about it.

Sure without leads you have much but, marketing is so much more than that if done correctly.

What good is a bucket of leads if you don’t sell anything?

Marketing consists of 3 primary functions. Okay, I know it’s really a whole bunch more than that but find a way to get good at these 3 and it’s game over.

1.) Qualified Lead Generation – If you can’t make the phone ring you’ve got issues.

2.) Consistent Lead Conversion – Turn those leads into clients

3.) Systematic Client Regeneration – (I may have stretched a bit for this term but I do like it.) Re selling your current clients or leveraging your relationship with your current clients to create more business is the most powerful way to grow your business quickly.

These 3 marketing functions go hand in hand and unless and until you create a successful process for all 3, your marketing efforts are doomed.


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x