Marketing Never Ends

Marketing Never Ends

Marketing Never Ends

By John Jantsch

For too many small business owners, marketing is advertising or lead generation and that’s about it.

Sure without leads you have much but, marketing is so much more than that if done correctly.

What good is a bucket of leads if you don’t sell anything?

Marketing consists of 3 primary functions. Okay, I know it’s really a whole bunch more than that but find a way to get good at these 3 and it’s game over.

1.) Qualified Lead Generation – If you can’t make the phone ring you’ve got issues.

2.) Consistent Lead Conversion – Turn those leads into clients

3.) Systematic Client Regeneration – (I may have stretched a bit for this term but I do like it.) Re selling your current clients or leveraging your relationship with your current clients to create more business is the most powerful way to grow your business quickly.

These 3 marketing functions go hand in hand and unless and until you create a successful process for all 3, your marketing efforts are doomed.


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

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