Marketing Means You Need To Say You’re Sorry

Marketing Means You Need To Say You’re Sorry

Marketing Means You Need To Say You’re Sorry

By John Jantsch

Want a quick way to ramp up business this month? Take a good hard look at your client list and target two groups of clients.

Ones that you no longer do business with and ones that you know you could do more with than you currently are.

Then contact every member of both of these groups and apologize. Say, We Goofed and We Want To Make It Right.

To inactive clients the message is we want you back and we know we took you for granted And to the group you know you could do more with tell them that you goofed by not educating them on everything you could do for them.

I’m not trying to suggest you be manipulative but there’s just something about apologies that make people give you another chance. And, another chance may be all you need to create a quick infusion of new business.

Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]
Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.