Marketing Means You Need To Say You’re Sorry
Find a Consultant Become a Consultant

Marketing Means You Need To Say You’re Sorry

Marketing Means You Need To Say You’re Sorry

By John Jantsch

Want a quick way to ramp up business this month? Take a good hard look at your client list and target two groups of clients.

Ones that you no longer do business with and ones that you know you could do more with than you currently are.

Then contact every member of both of these groups and apologize. Say, We Goofed and We Want To Make It Right.

To inactive clients the message is we want you back and we know we took you for granted And to the group you know you could do more with tell them that you goofed by not educating them on everything you could do for them.

I’m not trying to suggest you be manipulative but there’s just something about apologies that make people give you another chance. And, another chance may be all you need to create a quick infusion of new business.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


What It Means To Humanize A Brand (And How To Do It Well)
Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human […]
How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.