Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead

By John Jantsch

Brian Halligan, co-author of Inbound Marketing and David Meerman Scott, author of New Rules of Marketing and PR, have joined forces and blended their love of marketing and the Grateful Dead to extract lessons from the band’s thirty some year run to write – Marketing Lessons from the Grateful Dead. You can order copies now from Amazon for early August shipping.

The book project itself is, like the Dead, a bit unorthodox in that the authors kept the entire writing process a secret and are just announcing the book to the public today although it ships in a couple weeks. The book was written and produced in a matter a months (a year is often considered a quick turnaround for a book.)

Brian and David did an online seminar on April Fool’s Day – you can see the slides from Marketing Lessons from the Grateful Dead here

I met up with David at a conference in Washington DC and captured the video announcement below.

David Meerman Scott and Brian Halligan take us on a trip with the Grateful Dead to learn how the iconic band can teach us all how to market and have more fun.

FYI: The song playing in the background of this video is Sugar Magnolia. The song was first released on the 1970 album American Beauty, and made its live debut on June 7, 1970 at the Fillmore West in San Francisco


Tuesday Guest Stars
Here are your guest contributors for Tuesday’s edition of the Duct Tape Marketing Small Business Week iPad Giveaway. Read each of the five posts that follow and click our entry form link to match the guest star with their post. Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he […]
Okay, I'm Creating Content How Do I Get Someone to Read It 1
This post is one in a series of five guest posts authored by the super star bloggers pictured below. As part of a celebration of National Small Business Week we are asking readers to match all five guests posts up with the contributing blogger to be entered for a chance to win an iPad2. Read […]

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