Marketing in the Age of Google
Find a Consultant Become a Consultant

Marketing in the Age of Google

Marketing in the Age of Google

By John Jantsch

Marketing podcast with Vanessa Fox (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Vanessa FoxMy guest for this week’s episode of the Duct Tape Marketing podcast is ex Googler Vanessa Fox. Fox is the author of Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy.

While at Google Fox built Webmaster Central, which provides tools, information, and community for site owners about how their sites are performing in Google’s search engine. She also was instrumental in the alliance of Google, Yahoo!, and Microsoft Live Search. (Both really good things!)

I’ve begun to state quite passionately in recent presentations that digital interactivity has moved to the center of marketing and perhaps to the center of all business activity in general and Fox’s assertion about online being the business certainly supports this growing notion.

Search permeates offline and online behavior and become woven into everything we do. It drives my wife crazy when we are chatting about something and she asks a question and I pull out my phone and dial up the answer. Offline advertising is driving web behavior and then influencing how people interact with organizations.

Search and social media are completely woven and no longer the next big thing. Social search has become the norm and really is just a part of marketing and a large part of the new era of customer engagement. If your customers are talking about you online then search greatly amplifies these conversations.

Organizations must make search and social media strategy connected to development, business and marketing strategy and tear down the silos between those creating content, social engagement, optimization and message.

Grab this complete list of keyword research tools from Vanessa’s blog.

Great book – great guest!

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Small Business Guide to the Google Universe
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business […]
Quick Fixes to Polish Your Online Presence
You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.