Advice for Today's Marketing Agency Owners [Podcast]

Advice for Today’s Marketing Agency Owners

Advice for Today’s Marketing Agency Owners

By John Jantsch

Marketing Podcast with Drew McLellan
Podcast Transcript

Drew McLellan headshotToday on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Management Institute, an organization that helps owners of small to mid-sized marketing firms learn how to position their own businesses for growth.

McLellan hosts his own podcast and is frequently quoted and featured in publications and media outlets such as Entrepreneur, CNN, BusinessWeek, and the New York Times.

On this episode, we talk about everything that goes into running a marketing agency. McLellan shares some of the most common hurdles he sees, predicts trends coming up in the world of marketing, and offers insights into hiring a team and growing an agency.

Questions I ask Drew McLellan:

  • When you’re working with agencies, what’s the biggest problem you solve?
  • What do you see as the biggest trends that agencies need to be paying attention to?
  • How do you navigate the balance between delegating work, managing third-party folks, and taking on work yourself?

What you’ll learn if you give a listen:

  • How social media fits into today’s broader marketing landscape.
  • How to find and attract top-notch talent in a tight job market.
  • Why finding a specialty, or area of focus, for your agency is critical to growing your business.

Key takeaways from the episode and more about Drew McLellan:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Google Analytics for Small Businesses
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows […]
Podcast
Is Entrepreneurship in Your DNA?
Apple Podcasts | Android | RSSMarketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system