The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews Travis McKnight. Prior to migrating to digital marketing, Travis spent many years in the world of journalism, and his byline includes The Guardian, New York Magazine, Slate Magazine, and more. As a senior content strategist at Portent, Travis gets to apply his passion for authentic storytelling to help clients create meaningful content that consistently delivers a refined experience for users.
Questions Sara asks Travis McKnight:
- What led you from journalism to digital marketing?
- What elements are often left out of key website pages?
- What led you to working with nonprofits?
- What are the things from a digital marketing perspective that nonprofits really need to pay attention to?
- How should nonprofits design their donation pages?
- What tools/resources should nonprofits take advantage of?
Learn more about Travis McKnight:
- Digital Marketing For Nonprofits: A Step-by-Step Guide
- Google for Nonprofits
- Facebook for Nonprofits
- Moz Keyword Explorer
- Amazon Smile Program
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