How National Companies Can Get Friendly in Local Markets
I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.)
There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.
When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations.
Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social media strategy development, data diving, and customer listening, she’s developed an attention to customer needs.
At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since.
Questions I ask Megan Hannay:
- How can local sponsorships be a homerun for businesses?
- Where does ZipSprout’s marketing tactic fit into the marketing mix?
- What’s the hardest thing about being the co-founder and CEO of a startup?
What you’ll learn if you give a listen:
- How national brands can connect with local markets
- Why both local organizations and national businesses benefit from partnering with one another
- How ZipSprout matches successful partnerships
Key takeaways from the episode and more about Megan Hannay:
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