It's the New Phone Book

It's the New Phone Book

It's the New Phone Book

By John Jantsch

Like you needed any more reasons for figuring out this whole “using the Internet to get found in your town” thing. But hey, here’s another reminder.

A telephone survey has found that 70 percent of US households now use the internet — and in particular search engines — for information when shopping locally for products and services. It makes the internet tied with newspapers as the leading medium used to seek products and services locally. Conducted by the Kelsey Group and ConStat, it involved 500 respondents across the US.


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