Is eBay a Small Business Marketing Tool?
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Is eBay a Small Business Marketing Tool?

Is eBay a Small Business Marketing Tool?

By John Jantsch

There’s a pretty tired myth with some small business folks that pegs eBay as simply a way for people to unload junk, collectibles, or out of date seconds.

Now I know many of you also know that people are making lots of money running businesses completely on the eBay platform.

I visited with Janelle Elms, a noted instructor for eBay University and author of 7 Steps to eBay Marketing Success on a recent episode of the Duct Tape Marketing Podcast.

Our conversation focuses on ways that traditional small businesses are finding to tap into the eBay set of tools and online world to help market everything from products to services.

eBay has millions of members and visitors and has developed tools like online stores, blogs, podcasts and web page optimization to help members get their products and services found and sold – these same tools can be used to extend your already existing business and open new doors and opportunities.

Every small business should find out what eBay can do for them.

By the way I’m conducting a marketing session at eBay Live in Boston on June 16th to help eBay sellers learn to use offline tools to grow their businesses.

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