Interview on Corporate Blogging
I was interviewed this week at Marketing Studies on the subject of corporate blogging.
Have a listen
Some of the topics covered in this interview:
* Steps to producing a blog that won top honors by MarketingSherpa.com readers.
* The difference between e-zines and blogs, especially in terms of the marketing affects of each.
* Is there a difference in the products you can market via blogs and via e-zines and direct e-mail marketing?
* The gap between different content delivery channels, such as RSS and e-mail.
* And much more. . .
These are the folks that produced THE guide to Marketing & Publishing with RSS