Insights on Engagement

Insights on Engagement

Insights on Engagement

By John Jantsch

engagement

Marketing Podcast with Karen Steele
Podcast Transcript

Karen Steele Marketo

My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers.

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. 

Questions I ask Karen Steele:

  • What’s the most common way that consumers engage today?
  • Has the way people buy changed?
  • What are they key differences between B2B and B2C engagement?

What you’ll learn if you give a listen:

  • Where the customer experiences the biggest gap in their customer journey
  • How culture plays into engagement
  • How to drive more top-of-funnel engagement

Key takeaways from the episode and more about Karen Steele:

Like this show? Click on over and give us a review on iTunes, please!


Podcast
Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Podcast
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x