Adding Inbound Marketing Into Your PR

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

By Guest Post

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Kelly Marsh – Enjoy!

Inbound Marketing

photo credit: Gavin Llewellyn via photopin

Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. It has been often helped businesses exponentially with bringing in customers along with building up its brands like a pioneer in the space. Inbound marketing has really helped  online entrepreneurs in their business promotions along with having a tangible public relationship strategy.

Inbound marketing shouldn’t be looked at as a smorgasbord; rather you have the option of comparing the same complete and balance meal with different courses- main course, appetizer, dessert, side dishes, and also the leftovers. Unlike any other marketing strategy, inbound marketing should be a coordinated endeavor. In nutshell,  inbound marketing needs focus. In today’s high-end world, staying focused and concentrated on any task could be a big challenge. Let’s take a look at the ultimate tutorial for adding  inbound marketing as your startup PR strategy.

Blogging

A blog can be called one of the best inbound marketing strategies, which can help make your PR strong and in the long run, can help in building up your thought leadership. This inbound strategy can benefit you in many ways, which include giving you the opportunity to post fresh, new content along with optimizing relevant and targeted keywords pertaining to your niche area. You get the opportunity to leverage the best in terms of search engine optimization, however, this doesn’t mean in blogging you only write for search engines; the customer comes first. This helps in rendering the value along with things like social sharing and additional resources.

Social media

The platform of social networking  is not just a way to interact and make friends but also can be one of the best inbound marketing strategies in itself. Social networking sites have become a real new touchpoint to communicate with the existing and prospective clients. It is an excellent outlet for your business content. You will be able to build up your  social media strategy by simply identifying the most appropriate social networking site. Also, by merely having a social media profile on different sites does not mean that you have the same leverage for your PR activities, so you need to plan for the best. In order to start increasing your social profiles make sure you link properly to targeted links within your business site. For carrying out the business to business marketing, LinkedIn is more relevant along with other sites like Google Plus, Twitter, and YouTube. For business to consumers marketing purposes, sites like Instagram, Facebook, and Pinterest are ideal sites.

Paid Search Advertising

This is known as PPC (Pay Per Click) ads, which is a controversial strategy in the domain of inbound marketing. People often are seen debating it; some call it an important inbound marketing strategy, while others do not agree. Though you may find this strategy straddling the line, you can appropriately call it one of the best inbound marketing strategies, which can even be a robust one. PPC can be an important method, which helps in complementing your site traffic while you create organic or natural search authority via SEO enhancements. The fact of the matter is if you want to have high commercial intent searches, PPC can outrank the organic search results.

Word of Mouth

More than 90 percent of word of mouth ads often occur offline. So, how it is relevant to your inbound marketing is a big question to answer. If you talk about inbound marketing strategies, you can use strategy as a conversation starter. The inbound marketing strategies can be a tactic that will help in discussing your business. Though most of these conversations are happen online, you still have the option of influencing and shaping things for your PR activities. Ideas like events, promotions, interactive tools and contests communicated via the digital channels (social media and websites) can increase the engagement and thus build up your traffic.

Final word

Inbound marketing is all about talking and discussing ideas in your niche area, which you have targeted. If you are really interested in tapping inbound marketing for your startup PR activities, the above options can help you the most. Keep trying them out!

Kelly MarshKelly Marsh is the writer of this post. She writes articles on Women’s education, Health, Social Media and Online reputation.  These days she contributes on getamplify.


Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
How to Build a Website That Generates Leads
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x