How to Discover the Story of Your Brand
In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.
Park Howell is the founder of Business of Story and the author of Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand.
Questions I ask Park Howell:
- What does it mean to a small business marketer when you say story?
- How do I use the story idea to help my business?
- How do you help businesses define the actual problem that they solve?
- How do you work with businesses that don’t solve a problem that is emotion – how do they tell a story?
- How does this idea of story affect internal audiences?
- Does language ever get in the way?
- What is your Story Cycle System?
- How does this become more than a creative exercise?
More About Park Howell:
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