How to Create Meaningful Business Communication
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How to Create Meaningful Business Communication

How to Create Meaningful Business Communication

By John Jantsch

Meaningful Conversation

Marketing Podcast with Fred Dust

In this episode of the Duct Tape Marketing Podcast, I interview Fred Dust the former senior partner for the design firm IDEO founder of Making Conversation, a designer, author, educator, consultant, trustee, and advisor to social and business leaders.

His latest book Making Conversation: Seven Essential Elements of Meaningful Communication is the topic of today’s podcast. 

Questions I ask Fred Dust

  • Designing conversations – how does one become such a designer?
  • What did the art of conversation play in the development of species and culture?
  • Have we lost the art of being able to write a letter?
  • Is 2020 causing us to want more?
  • Why is meaningful conversation so hard?
  • What do you want people to do once they’ve read your book?
  • The 7Cs is a core element to your book – what are the 7Cs?
  • Creative listening – I’ve found this the hardest – why?
  • How does digital communication get in the way?

More About Fred Dust:

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