How to Create Influence with Your Writing

How to Create Influence with Your Writing

How to Create Influence with Your Writing

By John Jantsch

Jon Morrow via Twitter

Jon Morrow via Twitter

Marketing Podcast with Jon Morrow

The bar for content that gets shared, clicked and moved on is much higher today than it used to be.

In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Morrow, one of the original CoppyBlogger writers, former associate editor of CopyBlogger and founder of Smart Blogger. We’ll discuss content marketing, writing, and discovering creative voice through thought.

The four D’s are part of what Jon shares as his secret to creating great contend and the most important of these is drama.

If you want to influence someone make them feel something.

My favorite tip from the interview is how Jon gets himself in the exact state that he wants the reader to feel – the target emotion – before he sits down to write a dramatic post.

Questions I ask Jon:

  • How does someone go from Real Estate to blogging?
  • What are the 4 Ds you much use to make your content superior?
  • How do you get a blog up and running?

What you’ll learn if you give a listen:

  • How a disability has helped focus Jon’s life on what matters
  • Why you should focus on an emotion you want your customers to feel rather than a topic when starting a blog post
  • What you should focus on more than traffic stats.

Visit Jon’s site at www.smartblogger.com

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
How to Integrate Chat Into Your Marketing
Marketing Podcast with Mike Yan Podcast Transcript Today’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat. ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms. Their simple templates allow you to build a chatbot in […]
Podcast
How Meditation Can Change Your Life (and the World)
Marketing Podcast with Tom Cronin Podcast Transcript Today’s guest on the podcast is Tom Cronin. When he started his career in finance over two decades ago, he was not expecting to become an expert in meditation. But the stresses of a high-pressure job led him to seek peace and mindfulness in his life. He’s since […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system