How the smallmarts compete

How the smallmarts compete

How the smallmarts compete

By John Jantsch

stuffMany an industry has been rocked or merely put away by the big box stores. Some of the businesses that go by the wayside when a large competitor moves to town really had no business hanging around anyway. As soon as a choice of any kind came around, they were doomed.

But what about the small businesses, mostly retailers, that seem to thrive in the shadow of deeply discounted goods. What do they have in common, what do they do that works?

I will tell you that it’s pretty simple to recognize, not so simple to pull off, but you know a successful smallmart when you see one.

There are three such stores in the neighborhood where I live in Kansas City. They each sell pretty attainable stuff such as children’s books, candles, gifts and accessories. All things that stores like Wal-Mart and Target carry. I mean, really, can you imagine a small store that sells nothing but relatively inexpensive candles surviving? What about kids books, Newberry Award winners are sold by Amazon below cost.

So what’s the secret? (Above and beyond great products)

Here are the characteristics that I believe make a small store work and are a must if you want to survive, let alone thrive.

  • The owners are very outgoing networkers – they like people and they are connected to things and the community – they blog!
  • They exude authenticity – you go to each knowing that they have found what you are looking for and they know what it is – they are in it for the long haul
  • Their stores are about the experience – events, parties, tastings, Diva days, advice, classes and wine are all served routinely – you go to the destination and you buy something accidentally.

Bottom line – they don’t compete on price, they can’t, they compete on something much less tangible – emotion.

Have a look and learn:

Think local and tell me about your local smallmart!


Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x