How Much Should You Spend on Marketing

How Much Should You Spend on Marketing

How Much Should You Spend on Marketing

By John Jantsch

The question in the title of this post is one that I get quite often. It elicits the ultimate consultant answer of course because, well, it depends.

In a perfect world I would say tell me how much you need to spend to acquire a new customer, how much profit that customer produces over their lifetime and how many customers you need to reach your annual growth objectives.

But, we all know that perfect world is a fantasy land. I’ve yet to encounter too many business that can even tell me how much they currently spend let alone how much they need to invest to produce steady growth.

I was wondering if you could help me out today. I would like to pose 5 pretty simple questions in the form of the survey below. Please consider taking this survey, your answers are 100% anonymous and I’ll share my findings and crack analysis in a future write up – deal?

Now let’s see what you know about your marketing spend.

Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


How to Discover and Embrace Your Creative Side
Marketing Podcast with Tania Katan Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire […]
Why You Need a Virtual Assistant (And How to Find One)
Marketing Podcast with Melissa Smith Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Melissa Smith. She is the founder and CEO of the Association of Virtual Assistants, an organization dedicated to setting industry standards and providing training, support, and resources for VAs. Additionally, Smith is a VA matchmaker, helping […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

x

Pre-order your copy of
The Self-Reliant Entrepreneur