Marketing podcast with Martha Beck
It’s a tough enough thing to scratch out a vision for your business and perhaps even tougher to keep it alive.
As the owner of a business you’re expected to create the vision, impart it on the troops and hold them accountable for bringing it to reality. But who does that for you? Who reminds you when you’ve veered off course, who helps you think bigger when everyone around you is doing the opposite?
No matter how big your dream or vision is you need someone to hold you accountable to take the leap of faith that makes it real.
I’ve focused my content this month on coaching and consulting and my guest for this week’s episode of the Duct Tape Marketing Podcast is Martha Beck. Beck is undoubtedly one of the most well-known life coaches, author of multiple books, including Finding Your Own North Star, columnist for Oprah’s O magazine and all around fascinating human being.
In this episode she shares her coaching model and point of view about success.
I posed some typical questions small business owners wrestle with when it comes vision and accountability and if you listen closely you’ll hear me getting pushed to take my own leap of faith.
Here’s what an effective coach can do for you.
- Push you to discover why you do what you do
- Help you uncover the things you need to give up
- Unlock how you get off your current plateau
- Show you how to make money doing what you love
- Help you dream bigger and get clearer
Here’s my advice – hire a coach. Share you vision, ask them to push you and make you keep your vision alive.