I’m writing a book on my approach to building a business with referrals as the primary marketing strategy. I post on the topic of referrals more than any other subject because it is such a strong way for small business owners to grow the business. I’ve found that that while people get that idea, there is a lot of confusion and misinformation about how to actually do it. Hint: It involves more than asking.
So, the subtitle might be something like: “How to be that company that everyone thinks of first.”
Help me choose a name to go with the idea.