Have Some Fun Gosh Darn It

Have Some Fun Gosh Darn It

Have Some Fun Gosh Darn It

By John Jantsch

I’m taking a few days vacation so I shouldn’t even be writing this, but I couldn’t help it. (I’ll keep it short though)

I was walking down a street in a small Idaho town when I came on this sign – it made me chuckle, but more than that it made me really want to see what was going on inside this place because, even though I didn’t have any idea what they sold, I’d had a little view of the personality inside.

closed

Showing your human side, even the side that makes mistakes and is a bit flawed, is such a wonderful branding tactic because it’s naturally authentic. It’s so easy to step outside the norm and have some fun that it’s shocking how few do it. And I’m not just talking about quirky thrift stores and boutique, accountants and lawyers can do this too.

Tell me about your life, tell me about your ambitions, tell me about your failures (the ones you learned from), tell me about your big fat vision for your business, but above all – make me laugh and connect and I’ll buy anything you’re selling.

That’s it for today – off to Kayak a bit on Lake Coeur d’Alene – look for photos on Facebook.

Reblog this post [with Zemanta]

To Niche, or Not to Niche in Your Business?
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I […]
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x