Guru vs. Expert

Guru vs. Expert

Guru vs. Expert

By John Jantsch

I casually posted this question on Twitter today and was amused and enlightened by the responses.

“What’s the difference between an expert and a guru?”

Here’s my favorite : “Expert knows his stuff, contributes to industry related publications, but may or may not have fans and followers. Expert becomes a guru when he/she has his own volunteer evangelists and fans who help spread his/her message.” – Varju Luceno

And some more:

  • Expert is what you think of yourself. Guru is when others anoint you as an intellect!
  • when people say ‘expert’ they want me to teach. They say ‘guru’ when they are unwilling to learn & just want me to do it for them
  • A guru wears a robe.
  • Ego πŸ™‚

So, what’s your take – is one better than another, are they both silly, who gets to decide or should anyone, does the title enhance your marketability?


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x