Getting Sales and Marketing on the Same Page

Getting Sales and Marketing on the Same Page

Getting Sales and Marketing on the Same Page

By John Jantsch

Sales GravyMy guest for this week’s episode of the Duct Tape Marketing Podcast is Jeb Blount, veteran sales training and creator of the Sales Gravy website, podcast and community. Sales Gravy is a tremendously rich resource for anyone in the sales profession or anyone looking to get into the sales profession. Jeb’s podcasts are fast moving and packed with useful info.

We spent the bulk of this session exploring ways to get sales and marketing on the same page.

It’s been my experience that large organizations simply need to do more to get marketing and sales talking to each other in a conversation that includes the customer.

On the flip side, the job with the small business involves helping them better understand and prepare for the fact that sales and marketing are two different functions and treating them as such is essential to getting the most from each.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.


4 Tips for Driving the Customer Journey with CRM
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x