Get Out of the Cocoon

Get Out of the Cocoon

Get Out of the Cocoon

By John Jantsch

Yesterday I had a nice chat with Dr. Ivan Misner. Misner
is the CEO and founder of BNI or Business Network
International.

And, the “Networking Guru” according to Entrepreneur
magazine.

You can listen to myinterview with Dr Misner.

What you’ve never heard of them? You really do need
to get out more. Listen to what Misner’s invention
accomplished last year.

Last year alone, BNI generated over 2.8 million referrals
resulting in over $1.2 billion dollars worth of business
for its members.

Essentially, BNI forms business networks based on
sharing and receiving referrals. The networks are
category specific – 1 doctor, 1 lawyer, 1 plumber.

Building a formal lead network is a killer referral
marketing strategy and BNI lets you plug in to an
already established one. With over 3,700 chapters,
it is likely that one already exists in your community.

Misner’s best advice: Get out of the your office, your
car, your home, your comfort zone and build diversified
networks. Join several different types of networking
organizations (Rotary, Chamber, and BNI!)and meet new
prospects every day.

Nugget Two: Approach everyone you meet with a
“how can I help” this person mentality and you will
receive more referrals than you can handle.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

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